Then come the rows of the 12" action figures.  Well known as GI Joes.  Massive 1/6 scale vehicles.  Including halftracks and Jeeps.  And then the specialists are there too.  You can buy a head, or just a torso, of a 12" (1/6th) action figure.  Weapons and mess kits and uniforms and boots or shoes and....  it was off the wall.