My LHS was just getting rid of a few things that were not selling well.  This was one of them.   The clerk at the shop told me that there were three or four people interested in it at the lower price but no takers. 

The owner told me that it was the first Gundam model to come into the store.   That was why it was on sale, it had been on the shelf for over a year.   Original price was $120, it was 50% off. 

No other Gundam kits at that sale price.   And anything else that was worth buying I got for prizes in the contest.  

I have the full Shogun Warriors line of jumbo machinder anything outside that line is far to expensive to collect.